Your brand should invoke an instant & clear association of what you do and what makes you unique. A customer’s first experience of your brand initiates your unique concept, which is then repeated wherever your brand is encountered.
Your website persuades your audience that your brand is legitimate and trustworthy; it conveys your values while enabling your audience to become more familiar with your product. It should draw them in long enough to win their approval.
Good quality printed materials convey professionalism - not just information. Your brochure for prospective clients is an opportunity to reinforce the brand values. Advertisements, business cards, even invoices should reflect your brand and its main concept.